SEABOURN Luxury Cruise Line | “The Art of Delight” Global Integrated Campaign

Agency: Publicis Seattle | Project Description: Creative lead as Creative Director (Art) and co/creator of entire “Art of Delight” global rebrand platform. Oversaw a team of designers / photographers & producers to create a foundational premium brand campaign and design guideline system. Oversaw copy direction that gave SEABOURN their narrative structure. Both were used in print, digital + UX, internal extensions, sponsorships, and video that brought the strategic direction to life creatively. From this campaign, I have built a trusted relationship with SEABOURN that has spanned over 8 years of brand/project work with them. Results: Over these years, Seabourn has consistently been rated as a top choice in the luxury travel segment.

SEABOURN Luxury Cruise Line | “Extraordinary Worlds” Global Integrated Campaign

Agency: anc + FIG (NYC) | Project Description: Creative lead as CD for 5+ years with my virtual agency (anc) that facilitated multiple projects for the launch of the “Extraordinary Worlds” campaign. Oversaw my network of freelance designers / CWs / translators / digital developers & producers (both print and digital) to execute the campaign, align the work to the strategic direction and meet international media deadlines.

Masimo | “Precision Wins” Event Sponsorship + Digital + Social

Agency: In-house Brand Team + Man vs. Machine + Special Group | Project Description: As a freelance creative arm—I helped the internal brand team at Masimo with the Sponsorship of the 2024 BNP Paribas Indian Wells Open campaign, featuring the FREEDOM Health Band. For 35 years Masimo has been the leader in medical bio-sensing. Every year, over 200 million patients are accurately monitored using Masimo tech. Health-care professionals rely on this precision monitoring to save lives. In 2024, Masimo has launched their own wearable tech line for consumers providing unparalleled depth and breath in data, such as real time health indicators like pulse rate and respiration rate, and unique scores and indexes such as Hydration Index and Stress Index. For professional athletes and non, precision health monitoring while active and recovering helps them stay at peak performance levels.

Precision Wins.

T-Mobile | “The Oath” :60sec TVC Filmed by Oscar-Winning Director Errol Morris

Agency: Publicis Seattle | Project Description: Creative lead as CD/AD & co/creator with CW. Collaborated with director Errol Morris on script development / casting / post-production.

T-Mobile | JUMP Integrated Campaign “730 Days” (2 years is too long) Overview

Agency: Publicis Seattle | Project Description: Creative lead as CD/AD co/creator of entire platform with CD/CW. Oversaw entire team of broadcast production + digital designers & copywriters. Results: 4.5 million Facebook likes added, the most of any wireless brand at the time. The campaign was so successful AT&T & Verizon copied the program and it was the catalyst that propelled T-Mobile to overtake Sprint in market share and eventual buyout of the company. Recognition: Communication Arts Advertising Annual | Gold Campaign ADDY | Silver EFFIE

 T-Mobile | “Kill the Contract” Super Bowl TVC

Agency: Publicis Seattle | Project Description: CD/AD co/creator of this disruptive all type TVC during the 2014 Super Bowl (Seahawks won!)

T-Mobile | Experiential Event Marketing for T-Mobile NBA Sponsorship

Agency: Publicis Seattle | Co-creator as CD/AD where I lead, oversaw design, installation and weekend event management of NBA Sponsorship GeoDesic Dome featuring DWade “D’ in 4G” for NBA All-Star Weekend.

 T-Mobile | NBA Sponsorship + TNT Partnership series “Ask Charles”

Agency: Publicis Seattle | Created & Led Partnership Program that featured HOF and NBA personality Charles Barkley. Programming grew to having NBA legends and celebrities join the 2 year program.

 Eddie Bauer | “EDDIE.SET.GO.” Integrated Campaign

Agency: Publicis Seattle | Project Description: Created the platform of the campaign “Eddie.Set.Go” as CD/AD + co/CW. Oversaw multiple designers (digital+print extensions) & producers during production using existing and newly photographed images. Spotlight: Outdoor Magazine’s Ad campaign of the year in 2014. Integrated campaign highlighted OOH & unique transit take-overs in Seattle, Salt Lake City, and Denver. Results: Apparel lines in campaign sold out before campaign finished running.

adidas | “BASKETBALL IS A BROTHERHOOD” Global Integrated Campaign

Agency: 180LA | Project Description: Created entire global campaign platform “Basketball is a Brotherhood” as ACD/AD & CW. Lead / oversaw a 100+ personnel production team of film director & crew members / digital designers / photographers / musicians / broadcast and digital producers from around the world. Results: 200,000 consumer opt in via SMS from 1st ever direct response TVC. TS product was featured in over 3,000 retail store worldwide resulting in double digit sell through figures. Recognition: Best Integrated Campaign KELLY’s

adidas | “BASKETBALL IS A BROTHERHOOD” season 2 Global Integrated Campaign

Agency: 180LA | Project Description “Season 2”: Created entire global campaign platform the second year in a row as ACD/AD & co/CW. Lead/oversaw personnel of film directors / digital & print designers / photographers / musicians / and broadcast producers. Results: Page views on adidasbasketball.com increased 462% — 90% never visited site before. 1,962% increase in sales. Recognition: 3 SILVER Lions International CANNES Film Festival

adidas | Brotherhood National PRINT Agency: 180LA

adidas | DWIGHT “LIVE” | Social Media + Experiential Event Marketing for adidas/NBA Partnership

Agency: 180LA | Project Description: ACD/AD co/creator of 24 hour “news room” with real time content disruption for on-line & social media (paid & non-paid) during the NBA all-star weekend in Phoenix AZ. Results: 29 YouTube clips seen by 2 million people in 72 hours. 80 unique pieces of content. 80% of fans returned to the experience.

adidas running | Intelligent shoe 1.1 | “DNA”

Agency: TBWA\Chiat Day SF | Project Description: Senior AD that lead/oversaw photographic direction for complex photoshoot and post production.

adidas | “FUTBOL MEETS FOOTBALL” Global Digital Campaign Overview

Agency: 180LA | Project Description: ACD/AD and creator of this multi-video / digital series for Adidas featured on-line. David Beckham teaches Reggie Bush European Futbol & Reggie Bush teaches David Beckham American Football before he joined the MLS Galaxy. Lead / Oversaw a production team that filmed the campaign overseas in Madrid, Spain + post production in Amsterdam.

adidas | Reggie Bush IMPOSSIBLE IS NOTHING Global brand TVC “Patience”

Agency: 180 Amsterdam + TBWA\Chiat Day SF | Project Description: Senior AD for the North American portion of the Global Brand Campaign “Power Within” for Adidas. Created & executed 3 TVCs of athletes ranging from Women’s World Cup winner Kristine Lilly, MLS forward Jozy Altidore, and NFL running back Reggie Bush. Recognition: TIME magazine Top 10 TVC of 2007 for “Patience”

adidas | “Impossible Run” OOH

Agency: 180LA | Project Description: ACD/AD for this unique OOH for Reggie Bush’s NFL Debut in New Orleans.  

GIANT MTN BIKES | National Print

Agency: Hammerquist&Halverson Seattle | Project Description: Lead AD for this disruptive national print campaign. Recognition: NY Art Directors Club, ONE SHOW, Gold Seattle Show

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Persol Sunglasses | In-Store Campaign “feel”

Agency: TBWA\Chiat\Day SF | Project Description: Senior Art Director in charge of making sure the iconic feature that Persol sunglasses are known for come to life through fashion photography. The iconic metal arrow logo adds a distinctive touch that is characteristic of the Persol brand.

INFINITI | “Colors” G35 Coupe National Print Campaign

Agency: TBWA\Chiat Day LA | Project Description: Lead AD on the INFINITI rebrand campaign. The “Colors” campaign was used as the foundational art direction and premium “look and feel” for the relaunch of the INFINITI brand. This art direction stayed in place for multiple years after the print campaign ran. Results: JD Powers ranked INFINITI the #1 luxury automotive brand during the years the campaign was in culture.

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 INFINITI | QX56 “Never leave your surroundings” TVC

Agency: TBWA Chiat/Day LA | Project Description: Lead AD co/creator of the TV launch for INIFINITI’s full-sized SUV the QX56. Oversaw campaign production and post production to enhance the premium aesthetic of the vehicle and maintain the luxury feel and tones of the brand.

Philips Lumify | iOS Global Integrated Campaign Launch

Agency: anc | Project Description: Creative + Account Management lead from start to finish as CD. Oversaw designer / producers / photographer and CW during project to ensure the work was delivered on brand using the guidelines provided by Philips. The global campaign centered around the ability to get more Lumify’s in the hands of doctors by expanding the platform to apple (iOS).

 BROOKS RUNNING | GTS 20 “ONE SHOE FOR ALL” Documentary Video

Agency: Brooks Creative Dept. | Project Description: Lead freelance CD/AD and co/writer that oversaw the script development of this 20 year anniversary documentary video for Brooks Running. Using existing footage and newly shot film of runners and interviews, this video came to life and received a standing ovation during the internal viewing at Brooks.

 In 2015, I opened anc (Andy Nordfors Communications) as the first virtual agency of its kind in Seattle. As an independent creative, my USP is to help local mid-size clients with projects (big and small) to find efficient ways to maximize budgets and bring strategic directions to life with high-level creative and minimal overhead.

Feathered Friends | “Warmth Wherever You Are” Rebrand Integrated Campaign

Agency: anc | Project Description: Lead CD/AD/CW and strategist to help our friends, Feathered Friends with their new rebrand and custom e-commerce website. Oversaw strategic direction which lead to the platform “Warmth Wherever You Are” brand ethos + extensions.

Coppei Partners | “I am” brand refresh and new Wordpress website

Agency anc | Project Description: Lead CD/AD & strategist that helped Coppei Partners through a rebrand development phase into a new site. Oversaw a simple employee photoshoot with a local photographer and lead a team of designers and web developers to customize their new site.

CUTTER&BUCK | “This is our angle” Print ad

Agency: anc | Project Description: Strategic consulting that lead into a brand ad for Cutter&Buck. CD/AD co/writer and strategist for the project.

Northwest Trek Wildlife Park | “The Call of the Wildlife Park” Integrated Campaign

Agency: anc + anc productions | Project Description: Creative lead as CD/AD with partner Kammie McArthur, co/creator, co/writer, and co/director with anc productions. Oversaw strategic and creative development which flowed into the broadcast production. Lead a team of network freelancers of graphic designer, digital designers, and entire broadcast production including producers and casting. The campaign was the first Integrated Brand Campaign for NWTrek in years, resulting in record attendance.

Point Defiance ZOO & Aquarium: Pacific Seas Aquarium | Transit wrap

Agency: anc | Project Description: As CD/AD, I lead and oversaw the creative development and production of this non-traditional transit wrap. Directed a network of freelance designers, art buyers and photoshop experts to create this one of a kind piece of communications for the launch of the new Pacific Seas Aquarium.

ZEEKS PIZZA INC. | “FUEL YOUR STOKE” Brand Culture Zine

Agency: anc | Project Description: CD/AD lead with CW partner Reid Wegley. Zeeks needed an internal communications piece for potential franchise investors and new employees to be able to share their unique brand story. What came from this piece was a true belief in their companies brand and culture that it has grown the franchise 2 fold in recent years and created a brand foundation that has become more PNW core/outdoors lifestyle than just a pizza joint.

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 ZEEKS PIZZA INC. | “Fuel Your Stoke” Campaign extensions

Agency anc | Project Description: The rallying cry “Fuel Your Stoke” has given birth to an endless supply of extensions for Zeeks.

YouTube Brand Video

Molbak’s Garden+Home | “Make Space for Nature” Brand Guideline Project

Agency: anc | Project Description: CD/AD lead that oversaw project with partners Kammie McArthur (CW) and Jenna Beardsley-Smith (Strategy). Brand re-fresh to coincide with a new LEED green building opening in 2024 by Graham Baba Architects included logo redesign, design guideline system, narrative structure for copy and examples of print and digital for future use.

 Travelaer | VOYAGEUR Brand Magazine

Agency: anc | Project description: CD/AD, co/creator of a 95 page “travel journal” magazine for a digital software company in the travel industry. Articles written by Reid Wegley.

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GeoEngineers | “We’re down to earth.” Brand Re-fresh

Agency: anc | Project Description: GeoEngineers and anc have developed a strong partnership for more than a decade with various projects big and small. As creative CD/AD lead, my network of freelancers (CWs, designers, and web developers) use the company’s ethos—”an earth science and engineering firm focus on it’s people and the well-being of the planet” to bring creative and strategically sound projects to life. This company ethos was the inspiration for the creative brand platform “We’re down to earth.” which became a brand homepage re-fresh and several marketing extensions.

GeoEngineers | “We’re down to earth.” Extensions

Agency: anc | Project Description: GeoEngineers has embraced the brand line “We’re down to earth” and used it in multiple extensions: Linkedin Growth campaign, National Trade Shows, internal employee materials like tote bags and t-shirts.